Typical Projects and Interim Leadership Roles

• share – General Management Consumer Goods (Co-CEO, 6-month interim role): Led brand repositioning and established category management organization to foster cross-functional collaboration
• paydirekt/Giropay – Marketing & Sales Online Payment (CSO & CMO, 12-month interim role): Tripled merchant sales reach to >14bn €, expanded into new merchant verticals, led first national joint marketing campaign of German banks. Managed team of 12
• ESCRIBA – New Business Legal Tech (Business Unit Manager, 12-month interim role): Launched and led the Legal Tech business, expanding the company´s footprint in document automation
• OTTO Group – Business Intelligence (Project Lead, 4-month engagement): Developed business case for a centralized BI unit for data-driven decision-making and AI-powered analytics. Led its initial organizational rollout
• CBR Fashion – Multichannel (PMO, 24-month engament): Led the end-to-end eCommerce launch, building a business now generating €120M annually, overseeing the technological and organizational implementation. Developed and executed the international strategy
• Breuninger – Multichannel (Consulting, 3 months): Designed corporate governance structure to resolve channel conflicts, securing alignment among department heads and driving digital transformation
• Deutsche Post AG/DHL – Program Management & Recovery (multi-year engagement in various leadership roles): PMO for complete branch network restructuring; recovered high-risk IT project, securing its success
• Metro China – Digital Strategy (Project Lead, 1 month): Collaborated with senior management to develop and align on future digital strategy
• Others: Extensive experience in digital business models and technology-driven transformation across industries, including telecoms, retail, C&C, banking, automotive eCommerce, and public & private TV

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